Driving 40% Faster Decisions by Unifying Customer Data for a Retail Client

Background:

For a retail client, customer data was fragmented across loyalty systems, web analytics, transactional sources, and isolated reports—causing stakeholder frustration and significant time wasted on validating numbers.

Impact

Introduced a consolidated dashboard with intuitive visuals and rapid drill-downs, reducing time to insights by 40% and increasing decision execution by 25%.
Implemented data governance and automated testing, improving data accuracy by 98% and enabling scalable pipelines that cut future development effort by 30%.